How to Price Your Services as Pinterest Manager
So you are ready to start as a Pinterest manager, yay!
But there is one thing I want you to pay close attention to.
And that is your rates and packages as a Pinterest manager.
I know it seems like pricing packages for Pinterest management would be the simplest and most straightforward thing... but if you get this wrong, it will set the tone for your Pinterest management business.
(And we don't want that)
So what do I mean by getting this wrong?
Well, pricing services as a Pinterest manager can be complicated (and let's face it... intimidating because we don't really know how much another Pinterest virtual assistant charges).
We end up picking a price point out of thin air or base our prices on hourly rates because we don't really know any better....
It's understandable; at the beginning of your Pinterest virtual assistant journey can seem like a minefield.
Well, I did some digging to see if there was any virtual assistant pricing guide.
None that explains virtual assistant packages for a new Pinterest virtual assistant (which is exactly what I needed).
So I decided to create one myself!
I want this article to be endlessly helpful, so here's what we are going to do.
We are just going to get started with two Pinterest virtual assistant packages that you can offer your new clients (or future clients), and how much each Pinterest manage package will cost them on average per month.
Then you can move on to creating your virtual services "menu" or list of available services (the more detailed version of this essential part of the virtual assisting business)
Pricing is the ONE thing that every new Pinterest virtual assistant needs to know how to do. Pricing is personal. There are several factors that impact your pricing for Pinterest marketing. One thing I do feel strongly about is NOT working hourly. Getting paid hourly can be a huge challenge to new virtual assistants, especially when you are just starting out.
First, let's understand what virtual assisting really means. It is a virtual role that includes things like administrative support, social media marketing, and inbound marketing tasks including researching a brand or a product - from the perspective of "how someone else can benefit from it". A virtual assistant can support with email management, content creation, and virtual marketing strategies.
This role is most valuable when you're working with someone who wants to grow or scale their business online by outsourcing tasks or delegating responsibilities, such as social media, so they can focus on the elements of their business that add the most value.
Specializing in Pinterest management allows you to provide a high-quality service, which means you can price your services without working hourly.
However, pricing becomes even trickier when marketing yourself on social media, where people expect things for free or next to free! That said, if you know the value of what you are providing with your Pinterest marketing services and know how much it costs you to provide it, then charging properly actually ends up being easier since you have good information in front of you.
So here's what I suggest with pricing your services a Pinterest manager:
Let's start with some background info on why pricing is so tricky in general....
If you price too LOW you will end up being resentful of the work and get super burned out from the start.
If you price too HIGH you may find yourself struggling to get clients, especially if you are BRAND NEW.
I always say that pricing is PERSONAL.
Not every Pinterest manager needs to have the same rates, there are several factors that impact your pricing. One thing I do feel strongly about is NOT working hourly.
Hustling hourly is not necessary, even if you are BRAND NEW!
Hourly Rate VS Fixed Rate Packages
Let's talk about hourly rates first.
The virtual assistant industry has been shifting over the past few years from a focus on hourly billing to fixed-price packages. Hourly billing is going by its way out, especially for Pinterest services, because virtual assistants are finding it harder and harder to make a decent living charging only an hourly rate. I know many virtual assistants who have had to work 2+ virtual assistant jobs (full-time) in order to make ends meet. This can be especially tough for virtual assistants with families or if they are the only virtual assistant working in their business.
It's not that virtual assistants can't succeed with an hourly rate; it is just harder, and this is coming from someone who started my virtual assisting business charging hourly.
Hourly rates for virtual assistants are tough because these virtual assistants now have to *learn* how to market themselves, which they should be doing even if they were working at an hourly rate. Not only that but virtual assistants will be judged on their hourly rate as well as the quality of work they provide.
But virtual assistants with a Pinterest management service will most likely be marketing themselves as virtual assistants who specifically offer Pinterest virtual assistant services for "the best rates" and "the most reliable service". Essentially, virtual assistants will compete with each other on price and reliability even if they all provide the same level of virtual assistant services.
Hourly rates also make virtual assistants very uncomfortable because it is hard to put a price tag on your own time, especially if you are new to the virtual assisting industry. So virtual assistants starting out often decide to work hourly as they learn how much their time is worth and what a "good" or a "bad" hourly rate is.
I started out charging an hourly rate, so I get it! So let's take a look at Pinterest virtual assistant pricing packages and see if that makes things easier for new virtual assistants.
Start-up virtual assistants who are just starting to market themselves on social media may find Pinterest management packages a little challenging, especially Pinterest managers who are just learning about Pinterest marketing and what Pinterest virtual assistants can charge.
To determine your monthly retainer rate for Pinterest management, think about a few factors:
What your take-home pay goal will be each month (this is after saving for taxes AND your business expenses)
How much time you have to work on your business each month determines how many clients you can take on each month
Here is example 1 of breaking this down, remember this is different for everyone, and check with a tax professional for advice on taxes.
If you want to pay yourself $1000 a month and have 10 hours a week to work on your business, you would want to charge about $475 a month per Pinterest management client. You could easily manage 4 Pinterest accounts in less than 10 hours a week ($475 x 4 - $1900) and make $1900 a month.
Deduct about 30% for taxes (about $570 a month) and you have $330 remaining for business expenses, like my course to help you become a Pinterest VA in 30 days.
Example 2
If you want to pay yourself $3000 a month and have 25 hours a week to work on your business, you would want to charge about $425 a month for Pinterest services for 6 clients and then boost your income with one-time services.
One-time services can be setting up a new Pinterest account or cleaning up and optimizing an existing account or providing consulting or training for clients to learn to DIY their Pinterest marketing.
So the account setup or optimization (making sure the Pinterest account has Pinterest SEO implemented) you could charge $350 an account. This would take you maybe 2 hours to complete, add in the training and this package could be $700 (add in an hour for training). The 6 management clients would be $2850 + 3 account setups for $1050 + one account set up and training $700 would be $4600 a month.
Deduct 30% for taxes (about $1380), pay yourself $3000 and you would still have $220 a month to invest in your business.
As you gain experience as a Pinterest strategist and have testimonials of your Pinterest marketing work from clients, you can raise your rates.
Don't let pricing freak you out though, monthly Pinterest account management is just ONE way you can make money as a Pinterest manager.
I've made $7000 a month offering a variety of Pinterest services, from Pinterest audits and strategy sessions to account set up and optimizations and monthly management services. Being able to diversify how you make money in your business is always wise.
There are a few things that I think it's important to remember when deciding on what your prices should be
1) How much money can you make as a Pinterest virtual assistant per month?
2) What is the minimum you can pay yourself to feel comfortable?
3) How long does it take you to complete your tasks?
One thing I do feel strongly about is NOT working hourly.
Hustling hourly is not necessary, even if you are a BRAND NEW Pinterest manager!
If you price too LOW your Pinterest manager business may struggle and burn out quickly... If you price too HIGH you will find yourself struggling to get clients, especially if you are just starting out. I always say that pricing is PERSONAL. Not everyone needs to have the same rates, there are several factors that impact your pricing. One thing I do feel strongly about is NOT working hourly.
Pricing and creating packages for Pinterest services are two things that every new Pinterest virtual assistant needs to know how to do.
So many of you get so excited about being a Pinterest virtual assistant and getting clients, but pricing at such a low rate, you end up working all hours of the day for next to nothing.
How do you know if you're pricing too high? Or too low?
This is what I know for sure, pricing will vary depending on your experience and knowledge of Pinterest marketing.
If you are a brand new Pinterest manager, charging $10-15 an hour might be appropriate. However if you've been in Pinterest marketing for years and are a Pinterest strategist, chances are you will be charging much more than that!
But remember, you can calculate your retainer package pricing based on an hourly rate, but as a Pinterest VA you need to charge appropriately for your specialized Pinterest marketing skills - not hourly.
Pricing is not something you do overnight. It takes time to build up your Pinterest virtual assistant business, so when it comes to your rates, ensure that they reflect all of the hard work that goes into this industry. This means that as you gain more experience and testimonials to back up the work you do, you can raise your prices!
Becoming a Pinterest manager can be a great way to make money from home, and with the right tips and strategies, you can be successful!
Have you considered starting your own Pinterest VA business?
I'd love to help you get started. I'm here to answer any questions you have about pricing and packaging your Pinterest services.
Interested in learning more about becoming a Pinterest VA? Check out my free getting started guide here .
Interested in learning more about becoming a Pinterest VA? Check out my free getting started guide here.